20 Tips For Writing A Highly Persuasive Profitable Ad
by Todd Schlomer

Note: You are welcome to republish this article as long as the resource box is included at the end.

1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.

2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.

3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys you've taken from your customers in your ad. Just survey your current customers and list the results.

5. List any publications that have written about your business in your ad. It could be a product review, on a top ten list, an article, etc.

6. List any related books that you've written in your ad. When you list a book(s) you've wrote, it gives you credibility because it shows you're an expert.

7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they'll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received.

11. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.

12. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.

13. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.

14. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.

15. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.

16. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.

17. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

18. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.

19. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.

20. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.
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